We used ethnographic skills to answer the question “What’s for dinner?” to figure out how people decide what to have for dinner. At first, it seemed like a simple question, but we found that there is a complex decision-making process behind each choice. Through 10 interviews, 227 photos, 600+ minutes of interview audio, 27 pages of interview notes, 5 spatio-behavioral maps/kitchen diagrams, and many affinity diagram iterations, we were able to determine three major factors that go into what’s for dinner: restrictions, how it’s made, and what is made. We then brainstormed 5 real-time design recommendations and 5 speculative design recommendations.
Please feel free to scroll through our slide deck below.